BeyondGood2

Beyond Good

A true Bean-To-Bar company, Beyond Good is dedicated to sourcing, producing and packaging it's chocolate directly from locals in Madagascar and Uganda. Beyond Good sought to build on their existing equities to create a more ownable visual identity and packaging system as well as more clearly telling their brand mission on pack.

Client

Madécasse

RESPONSIBILITIES

Package Design, Branding, 3D Rendering

Role

Designer

Agency

SGK

Team

Executive Creative Director - Jason Rosenberg
Account Manager - Amy Stevens
Designer - Jessy Kim

Several issues existed on their previous packaging. The Single Origin message, the significance of the animal, the impact of the brand name were just some of the problems that stakeholders within Beyond Good felt were holding the brand back.

Each updated element of the Beyond Good rebrand combines to paint a clearer picture of the brand and the Beyond Good mission.