Mizkan

Mizkan Rice Vinegar

Founded in 1804 by Matazaemon Nakano, Mizkan began producing rice vinegar by using byproducts from sake production.

Focused on bringing authentic Japanese flavors to every kitchen, Mizkan approached SGK with the goal of evolving their packaging for western audiences while streamlining their look and feel across all their rice vinegar products.

Client

Mizkan

RESPONSIBILITIES

Package Design, Branding

Role

SeniorDesigner

Agency

Anthem Worldwide

Team

Creative Director - Gerard Rizzo
Strategy Lead - Carla Yuen
Design - David Carlino, Theresa Mesce

Tools

Illustrator, Photoshop

Mizkan's previous design faced many issues. Inconsistency, cluttered and unclear communication, and a severely dated look hurt the brands appeal to the mainstream western consumer.

Leveraging Mizkan's heritage, several design routes were developed that honored the brand's history with a modern approach.